Travel-sized beauty and grooming products at hotels are something many travelers view as pleasantly scented parting gifts. They are also the result of global marketing and licensing partnerships that has a relationship with the beauty industry to the hospitality business. And in a where travelers are restricted to three-ounce liquid carry-ons on airplanes, bath products in hotel rooms are gaining attention.
Hilton Hotels and Resorts announced in May it had commissioned six new products from the Peter Thomas Roth cosmetics brand for use in all 540 hotels in 78 countries. Hilton Hotels and Resorts ended its relationship with its previous beauty partner of four years, Crabtree & Evelyn.Hilton Hotels Corp.'s mid-market brands-Embassy Suites and Doubletree-now carry Crabtree & Evelyn.
After about five years, some hotels want a change to a brand that is hot, new, trendy, current-which was one of the requirements for Hilton. Sysco Guest Supply who paired Hilton to Roth after an 18-month search process that began with 50 beauty brands.
Ms. Unsworth said that we are always looking for retail brands that are appropriate for our different customers. Hotels, suppliers and beauty brands work together to either create a new line of products or choose an appropriate beauty pairing for each hotel.
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